It seems there might be one more addition to the myriad variety of office signs in Sydney, as 72andSunny has just made moves in preparation for the setup of an Australian office in the city of Sydney.
The international advertising agency, 72andSunny, founded 13 years ago by John Boiler, Glenn Cole and Robert Nakata, and has been an MDC Partners subsidiary since 2010. The advertising company has a long and respectable list of clients, including Carlsberg, ESPN, Adidas, and even Call of Duty. It is, however, best known for its work on advertising the Samsung phone brand, aiding in the phones’ rise as a major phone brand, behind only the Apple iPhone. The agency currently has offices across the world, in places such as New York, Amsterdam, and Los Angeles. And it seems like they plan to add their name to the many office signs in Sydney.
The company has been hiring numerous people around the city, with Mollie Hill, the strategy director for the local ad company, The Monkey having been part of the new hires. Some are stating the hiring spree as a precursor for the establishment of a local Sydney office.
According to some sources, Chris Kay, a former BMF managing partner, now 72andSunny’s Managing Director and Los Angeles Head of Brand Management, will take control of the agency’s Sydney office, if predictions based on their recent activity is accurate. Mr. Kay has a decorated history of working for advertising agencies across the world, having worked with TBWA’s London chapter before being taken in by the Fallon creative agency during its launch in the UK. He was then hired to act as the Head of Marketing for the Manchester City Football club.
Sources report that the agency’s Sydney office establishment is currently underway, with a target of launch before the arrival of the agency founder and Creative Co-Chair Glenn Cole in the country at the tail end of May. Mr. Cole is visiting the country for his judging duties for AWARD, The Communications Councils’ creative awards program.
This move continues the agency’s trend of securing its future, part of which involved hiring Droga5’s former CEO, Sudeep Gohil.