Majority of businesses are now turning to custom stickers in NZ because they have discovered how effective it is to have their products or brand name plastered in a moving vehicle all over the area. The most common part of the vehicle where the stickers are used is on either side. This is the most cost-effective advertising space compared to getting an expensive billboard somewhere or paying media outlets because it is mobile and the space does not cost much which means you can pay for a longer term.
For custom car decals, vinyl stickers are often used because it is easily applied on the exterior of the vehicle. It is not advisable to attempt making DIY vinyl stickers for a company vehicle because professionals use machine for the complex process.
There are many reasons why businesses turn to custom car stickers and one of them is to raise their brand awareness. They wanted to reach out more customers because the vehicle moves around and travel to other places as opposed to an advertising site that remains at one spot. A good design and eye-catching colours are one way to catch the attention of passersby.
Displaying a company name or product on a moving vehicle where it can be seen by just anyone increases the trust rating of the business. Customers are more likely to trust the brand because it has proved that it is well-established to the public eyes.
For small businesses that are just starting out, customer stickers are the cheapest marketing method since they do not have a lot of funds allocated to marketing yet. Unlike media advertising where brands have to pay monthly or have recurring fees to settle, advertising on a vehicle means they only have to pay the owner once or not even pay anything if they own the vehicle.
To make sure the most of custom stickers in NZ, it is important to remember that the vehicles are moving therefore the design should be brief and eye-catching. It should not take the consumer more than a few seconds to read everything since the advertising space is mobile.