When a business needs someone to help them out with their marketing campaign, bringing in a marketing agency is a good option. However, finding the right agency for the organization’s specific needs can be a hassle, and some options are best avoided entirely.
Here are the red flags to keep an eye out for when looking for a marketing agency to hire.
Bad initial impression
Ignoring how popular an agency is is a smart move as it widens options when hiring one.
What’s worth paying attention to is how they show up during the initial meeting, as that’s a good indicator of how they’ll represent a brand or organization during the marketing campaign; they need to do it right. As the old saying goes: first impressions last.
A bad website
With how important online presence is for any business, a bad site is something that everyone wants to steer clear of.
Doesn’t matter what kind of marketing they specialize in; any self-respecting marketing agency needs to have a good site. Something that’s eye-catching, but still informative, easy to digest and navigate, and gives people a good idea of what they’re about.
A focus on rankings
Stay away from marketing agencies that promise first-page SERP rankings or link building.
Search engines have shifted their priorities when it comes to listing down sites, focusing more on user experience and interesting and engaging content. Basically, SEO and digital marketing has evolved to become user-centric, as any decent king kong marketing agency review or customer feedback these days will make clear.