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in Business - 14 Nov, 2018
by Curtis - no comments
Smell Of Freshly Baked Bread Literally Stops People On The Street

Sonoma Bakery is an iconic bakery in Sydney that opened on Lonsdale Street in Braddon last August 13 after a hectic period of construction, commercial fitout and detail. When the bakery decided to test run its ovens last week, it only took the comforting smell of bread baking to literally stop people on the streets. Everyone slowed down because their attention was caught by the glorious smell.

Jordan Miller who is Sonoma’s head of bakery operations said that he started baking when he was still as teenager. He started to work at a retail bakery in a suburban shopping centre before he was hired at Sonoma in 2001. He still derives great pleasure from baking and the smell of freshly baked bread. When they did the test run last Thursday, only 50 loaves were baked and yet people stopped on the street to ask about the bread.

The first company’s venture outside of Sydney was the Canberra bakery. They have a loyal customer base because they have been delivering to the place for the last six years. They are familiar with the market particularly since it is only a 3-hour drive from the mother company.

The commercial fitout on the bakery will include a 40-seat café for simple breakfast and lunch plates. The bakery will be offering fresh sandwiches, pies, sausage rolls, pizzas, pastries and sweets including an abundant amount of salads. Of course, the focus is the coffee which the bakery believes it does well.

The commercial fitout has also enabled customers to get a look at the bakery’s oven which is a large Kornfeil deck oven that can bake 240 loaves at once. This is the first oven of its kind in Australia and considered as state of the art equipment. In spite of the expansion, the bakery has managed to maintain the original processes of producing sourdough.

Your best option is commercial fitouts in Canberra when you want to optimize the experience of customers. Customer preferences have changed overtime and they prefer a space with visual appeal but at the same time comfortable and familiar. Commercial fitout can create a space that is an expression of your vision and goals.