Nowadays, it is quite common for a shopper to visit an online website to look at the products or services offered and then read the customer reviews before making a purchase decision. Others go directly to third-party review platforms or social media platforms instead of the retailer’s website to research a product or service.
This data sends a clear message to brands that if they want potential customers to find their product pages, they have to develop a strong SEO strategy. A company may hire a digital marketing agency or assign one of its teams to focus on keyword density, inbound links, etc. However, one of the best ways to improve SEO is to leverage the content that customers are creating like reviews, ratings, and Q&A.
Search engines like fresh, new, and relevant content. The steady stream of reviews, ratings, and Q&A’s is considered relevant and fresh content that is rich in keywords. Search engines crawl through this content to enable shoppers to find the business.
Major search engines have created a single standard for structuring content on websites to improve their presence on search engines. Brands that use the standard can pull information from the product pages and use it in enhancing search results with “rich snippets” of which the most common are star ratings and reviews.
If you will make the effort to read a king kong SEO review, you will notice that most of feedback came from the digital marketing agency’s employees. The reviews provide users with relevant information that can influence a confident purchase decision.