in marketing - 05 Dec, 2020
by Curtis - no comments
Why Social Media Did Better Than Traditional Media During The Coronavirus Pandemic

Many business owners who have watched King Kong digital agency review were encouraged to increase their engagement in social media platforms. Social media allows a two-way conversation between the business and consumers. Being relevant will ensure that the business survives the economic crisis.

Brands have turned to social media particularly Instagram and Snapchat to reach consumers in the most cost-effective way. Consumers are now spending more time in front of their laptops, desktops, and smartphones instead of visiting brick-and-mortar stores. Social media keep people entertained at the same time that they have become one of the significant sources of information on products and services.

Like all other media channels, social media platforms have experienced a surge in traffic from people who prefer to stay home to slow down the spread of Covid-19. According to We Are Social and Hootsuite’s 2020 Digital Report, last July, 3.96 billion used social media for the first time. In Australia, 33% of its population spent more time on social media than other media channels.

This is the reason why social media platforms were able to attract strong advertising dollars particularly from brands that are facing increased financial pressure. Facebook has reported advertising revenue of $18.3 billion for the 2nd quarter, up by 10% from last year’s revenues of $16.6 billion.

Businesses that want to increase their online sales as foot traffic dried up can watch King Kong digital agency review on YouTube. Social media advertising is one of the most effective tools for businesses that want to grow and create jobs during the coronavirus pandemic.